Chris Checco is division president of Customer Chemistry. He has more than 10 years of experience as a business and technical consultant. As a technical project lead he has successfully implemented a number of large software integration projects in various industries. Checco worked with statisticians to help define and create predictive modeling processes that have helped Nextel save several hundred million dollars each year.

How to End Internal Marketing Conflict and Put the Customer Experience First
October 10, 2008 What might seem like harmless marketing overlap is actually a custody fight for customers that results in disjointed messages,...