June Dershewitz enjoys helping companies improve their practice of Web analytics. She held her first Web analyst job at a San Francisco startup in 1999 and has worked in the field since. Between 2004 and 2007, she took freelance consulting assignments with enterprise clients such as Oracle, CNET and Wells Fargo. In 2007 she joined Web analytics consultancy Semphonic as Vice President of Analytics. She has been a member of the Web Analytics Association since its inception in 2005 and is currently serving on the Board of Directors. As an original instigator of Web Analytics Wednesday (WAW), she continues to organize and attend WAW events throughout the Bay Area. She has spoken at conferences such as eMetrics, X Change and the Optimost Optimization Summit.

Real-World Challenges of Mobile Analytics
September 15, 2008 This article outlines some of the challenges of using a tag-based Web analytics tool adapted by way of an image request to...