Mark Smith

Mark Smith is executive vice president of sales and marketing at Portrait Software. He has written numerous papers on the impact of new technology to consumer marketing operations, and speaks regularly at industry and technology conferences. � �

Recent Stories From this Author

Defining Real-Time Decisioning
April 30, 2010 The incorporation of predictive analytics into a customer interaction strategy provides the needed insight to ensure that...

The Persuadables Versus The Do-Not-Disturbs and the Pursuit Of Predicting Customer Impact
January 25, 2008 All marketers struggle with equating marketing dollars spent to wallet share gained with targeted customers. This struggle...