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Mark Smith
Mark Smith is an Executive VP at Portrait Software. He is a 15-year veteran in the customer analytics and data management industry. He has written numerous papers on the impact of new technology to consumer marketing operations, and speaks regularly at industry and technology conferences.
Recent Stories From this Author
The Persuadables Versus The Do-Not-Disturbs and the Pursuit Of Predicting Customer Impact
January 25, 2008 All marketers struggle with equating marketing dollars spent to wallet share gained with targeted customers. This struggle...
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