Mikel Chertudi is the senior director of Demand and Online Marketing at Omniture. He oversees global strategy and execution of demand creation for new customer acquisition and cross selling strategies including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail. Chertudi is responsible for thought leadership-based marketing including best practice guides, Web seminars and reports. He and his team have deployed a comprehensive marketing technology-based solution for increasing response effectiveness by intertwining search marketing automation, email and direct mail lead nurturing automation, progressive telephony, on-site behavioral targeting, ad serving, A/B and multivariable testing, personalized prospect portals with Web analytics as the anchor technology to deploy a highly relevant prospect and customer experience.

Why Integrate Web Analytics with Your CRM?
November 27, 2007 When used properly, Web analytics can create marketing nirvana for online marketers.