Sunday, February 12, 2012

Barbara Lewis

Barbara Lewis is a principal at MarQuant Analytics, which helps companies define, capture, measure and analyze data to improve marketing productivity. She can be reached through the Web site at www.MarQuantAnalytics.com.

Recent Stories From this Author

Marketing With Econometrics
July 9, 2009 Statistical analysis can tell your company which campaigns are working and which are not

Driving Marketing Performance
July 30, 2008 With lots of data resident in most companies, marketing executives have the capability to determine which marketing activities...

Data Excellence
November 13, 2006 The key to marketing success lies in capturing the right data