Carlos Mora is a research fellow of Latitude Consulting Group, an e-business and technology consulting firm based in Saline, Michigan. He is a research faculty member at the College of Business of Eastern Michigan University conducting research in the application of structural equation models to business problems, with emphasis on training and evaluation. He may be reached at carlos.mora@latitudecg.com.

Customer Service as Marketing through Statistical Modeling
November 14, 2006 By compiling performance metrics and subsequently linking causes and outcomes, the scorecard not only aggregates performance...

Designing Transformational Scorecards that Improve Dealer Performance
August 1, 2006 A transformational scorecard can create better alignment between dealership activities and the manufacturer's corporate...

Designing Transformational Scorecards that Improve Dealer Performance
August 1, 2006 A transformational scorecard can create better alignment between dealership activities and the manufacturer's corporate...