Leslie Ament is an experienced consultant, researcher and presenter. She advises clients on business issues relating to precision marketing, customer data management and customer relationship management strategies. She may be reached at lament-ruder@att.net.

Business Intelligence: A Customer Analysis Solution Selection Guide
February 6, 2007 AberdeenGroup takes a look at CRM analytics.

The Precision Marketing Imperative
October 31, 2006 Precision marketing requires a balance of art plus science.

Customer Data Management: How Leaders Attain Tangible ROI
August 17, 2006 This AberdeenGroup report surveys investments in customer data management.

Success Strategies in Leveraging Customer Intelligence
June 15, 2006 Leveraging customer intelligence for profitable growth has been shown to deliver triple value for organizations. AberdeenGroup...

Customer Intelligence Empowers Organizations to Convert Data to Profits, According to New AberdeenGroup Study
February 28, 2006 Survey reveals leaders utilize third-party service providers, business intelligence and customer data integration tools more...