David Waddington

Dr. David Waddington is co-founder and senior vice-president of The Information Difference Ltd., a London-based analyst firm that focuses on MDM. Waddington advises corporations as well as IT vendors on data management strategy and architecture. He has worked previously as a vice-president and research director at consulting firm Ventana Research and as chief IT architect for Unilever’s two food products groups in Europe.

Recent Stories From this Author

Getting Real with MDM
October 14, 2012 Encouragingly, more organizations are producing a documented business case prior to embarking on their MDM initiative....

Data Governance and MDM More Successful Together
March 19, 2012 In a survey from The Information Difference, 69 percent of respondents stated that master data management and data governance...

The Link Between Data Warehousing and MDM
July 15, 2010 The results of new Information Difference research show an increasing focus on implementing master data management to support...

The Sad State of Data Quality
November 1, 2009 Results from the Information Difference survey document initiatives and the state of data quality today

Styles and Architectures for Master Data Management
July 10, 2009 Results from a survey of views and plans of businesses regarding their current or planned MDM initiatives from The Information...

Adoption of Data Governance by Business
November 6, 2008 The Information Difference conducted a survey regarding the business motivation, level of maturity and adoption of data...

MDM for Business Information Initiatives
October 1, 2006 This article appears in the DM Review Special Section focusing on MDM, CDI and product information. Ventana Research...

Microsoft Selects Initiate Systems for Customer Data Integration
August 17, 2006 Does it signal convergence of operational and analytic MDM?

MDM for Operations and Analytics
May 18, 2006 Ventana Research looks at varying technology and business approaches that provide options.

Master Data Management Market Expanding
July 15, 2005 Focus must shift to life cycle and workflow.

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