Eric Siegel

Eric Siegel, Ph.D. is the founder of Predictive Analytics World — coming in 2014 to Boston, Chicago, San Francisco, Toronto, Washington D.C., London, and Berlin — the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (February 2013), and executive editor of the Predictive Analytics Times. For more information about predictive analytics, see the Predictive Analytics Guide

Recent Stories From this Author

Personalization Is Back: How to Drive Influence by Crunching Numbers
January 7, 2014 Predicting the influence, or lack thereof, on outcome is an entirely different thing from predicting outcome itself. That is...

Predictive Analytics' Killer App: Retaining New Customers
February 1, 2007 If you are seeing an abundance of one-time customers, you can develop predictive models from customer profiles to target...

Predictive Analytics with Data Mining: How It Works
February 15, 2005 Get a handle on the functional value of predictive analytics for marketing, sales and product direction.

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