Eric Siegel, Ph.D., is president of Prediction Impact, providing analytics services for marketing and strategy to medium through Fortune 100 companies. He is an expert in data mining and predictive analytics and an award-winning teacher of graduate-level courses in those areas. Siegel served as a computer science professor at Columbia University, where he forwarded data mining technology in the realms of machine learning performance optimization, text mining and data visualization. He cofounded two New York City-based software companies for customer/user profiling and data mining. You can reach him at eric@predictionimpact.com or (415) 683 - 1146.

Predictive Analytics' Killer App: Retaining New Customers
February 1, 2007 If you are seeing an abundance of one-time customers, you can develop predictive models from customer profiles to target...

Predictive Analytics with Data Mining: How It Works
February 15, 2005 Get a handle on the functional value of predictive analytics for marketing, sales and product direction.