Julie Hall is the practice director, customer relationship marketing for Unisys. Hall heads the development of CRM and business intelligence solutions for the Unisys Life Sciences practice. She has more than 20 years of experience managing information technology projects, with a specialty in strategy development, enterprise architecture, large-scale data warehousi8ng and business intelligence, application development and business process improvement for sales, marketing and operations. Prior to joining Unisys, Hall served as senior vice president and chief technology officer for AdvancePCS and as vice president for information technology and data warehousing at NDC Health. Hall may be reached via e-mail at julie.hall@unisys.com.

Business Intelligence: The Missing Link in Your CRM Strategy
June 1, 2004 Your customer relationship management initiative will not succeed without a business intelligence process that drives...