Kelvin Taylor is president of Frequency Marketing, Inc. (FMI) www.frequencymarketing.com, based in Cincinnati, Ohio. For two decades, FMI has provided complete resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. FMI’s Loyalty Solutions Platform allows companies to create and quickly launch flexible, fully customized loyalty programs that can support even the most creative program rules and structures. Additionally, FMI publishes COLLOQUY (www.colloquy.com), a magazine that reports exclusively on loyalty-marketing programs across all industries, around the globe. Taylor can be reached at kelvin.taylor@frequencymarketing.com or (513) 248-2882.

Analytical Life Stages: Using Loyalty Analytics to Grow from Data Infancy to Adulthood
March 26, 2004 No aspect of business-to-consumer marketing is hotter than business analytics – the process whereby companies collect,...